A Practical Guide to Information Architecture (Practical by Donna Spencer PDF

By Donna Spencer

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Extra info for A Practical Guide to Information Architecture (Practical Guide Series)

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41 A Practical Guide to Information Architecture ~ Before you start Before you even start a project, think about when you’ll know it’s ready enough for you to launch. You may decide you need only a couple of pages of content ready and it can grow from there, or you may want to make sure everything is ‘perfect’ before you launch. Of course, that begs the question of what ‘perfect’ is and how you will measure it. How will we measure the impact of any changes? At the end of a project you may need to show that the site has actually improved (particularly for redesigns).

How would it be received by the users? What did users want? I saw this as an opportunity to take a more holistic view of a project, plugging the cracks, introducing those arcane arts ‘usability’ and ‘information architecture’. I did the usual things – read books, went to seminars and conferences – but above all I just started doing it. ). It took a lot of negotiation and relationship management. I also made myself the ‘go-to man’ for usability and IA. Call it shameless self-promotion, or just being eager, but within an organisation that had no knowledge of, let alone expertise in, the field of IA, it was important to make it visible, tangible and valuable (that is, demonstrating value).

If you haven’t worked on many IA projects, or are working on a larger project than usual, the most useful chapters are those on IA and navigation design. 20 Writers Writers are a natural fit for IA work. Good writers will be naturally focused on the user, and are accustomed to organising large amounts of content. Writers may need to brush up on navigation design concepts. Graphic designers IA often falls to the graphic designer on a project, as part of their role in designing navigation and page layouts.

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