Case Studies and Projects in Communication - download pdf or read online

By Neil Mcke *Nfa*

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Sample text

Mr Murdoch was visiting the Sunday Times composing room, as management and owners have done in the past. He was shown by somebody my editorial page and I suppose it would take a super human being not to want to read it. He noticed that the leader had omitted the Star among the list of Express newspapers and drew this to the attention of somebody. A helpful gesture, you might say. In any event, he did not ask for it to be corrected, he did not ‘approve’ the editorial or pass any judgment at all on it.

3. Using these captions, arrange the photographs in any sequence you choose to convey a message suggested by the captions. 4. Diagrammatically represent the relationship between the five different audiences, using no more than twenty words to accompany your diagram. These captions attempt to establish a direct, familiar and colloquial relationship with the audience, in the hope that the sense of participation evoked will lead to audience support for the campaign to achieve improved leisure facilities.

It is interesting to note that in terms of ideology Page and Evans do not disagree: both share the view, apparently, that the gatekeepers should be the people who write newspaper articles and editorials, that is the journalists and editors, not the owners, such as Murdoch. An ideological difference between them would exist if, for example, Page maintained that newspapers should not operate with the editor having such special influence, but that some collective expression of editorial opinion should be allowed to develop.

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