By P. Cahn
On account that 1990, direct revenues have attracted over million recruits in Mexico and are characterised by way of a trust within the energy of confident pondering. via an ethnographic portrait, Cahn demonstrates that the quasi-religious fee of self-empowerment--more than any financial commission--accounts for the explosive progress of commission-based revenues within the constructing international.
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Additional info for Direct Sales and Direct Faith in Latin America (Contemporary Anthropology of Religion)
Like all the direct sellers I met in Mexico, she identifies as Roman Catholic. She begins her days by reciting the rosary and closes each night with a bedside prayer. Attendance at Mass punctuates her weeks while church rituals mark her rites of passage. At the same time, she openly criticizes clerical positions on women and families. She also prefers a stripped-down style of worship free of saints and icons more commonly associated with Protestants. Becoming a member of one of the several Protestant churches in Morelia, however, would have required her to starve herself of the Catholic practices that nourish the connection to her family and her ancestors.
On the surface, Luisa’s involvement in Omnilife seems to support that. Her lifestyle and appearance could not be more different from the Reformation Calvinists or the anorexics that Annis described. She wears designer clothes, drives a late-model imported car, and indulges in regular manicures. She rejects the idea of predestination. Yet, participation in Omnilife for her is not strictly an economic decision. A calling to rewrite her life’s story and to help others do the same motivates her to stick with the company.
Still, he imbues the business of direct sales with spiritual importance. The company slogan, “People helping people” reflects the transcendent power of individuals working free from middlemen or regulators. The more Luisa comes to adopt the Omnilife viewpoint as her own, the more mistrusting she grows of institutional authorities like Roman Catholic priests. When she moved with Pamela into their own apartment, she stopped attending Mass at the parish church her parents frequented because the services in their upscale neighborhood seemed too much like a fashion show.