Download PDF by Christopher Gasson: Media Equities. Evaluation and Trading

By Christopher Gasson

This e-book offers a useful perception into some of the most influential worldwide industries. It covers: publishing; broadcasting; newspapers and journals; ads and public family. every one part offers the reader with an research of power bills and earning, including possibilities and linked dangers. this gives a hugely dependent and informative view of the media undefined. the ultimate part offers an summary of the present advancements and probabilities for the long run

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Sample text

D i s c o u n t s t o s c h o o l suppliers a n d p r o f e s s i o n a l b o o k retailers h a v e t h e r e f o r e b e e n k e p t c l o s e t o the official 2 0 % figure. T h e r e is a fair a m o u n t o f d i r e c t selling in the a c a d e m i c m a r k e t , b u t p u b l i s h e r s still r e l y o n s o m e retailers t o s t o c k t h e i r titles. A s the t u r n o v e r o f a c a d e m i c titles is v e r y m u c h l o w e r t h a n it is f o r c o n s u m e r titles, the o r i g i n a l 2 0 % a c a d e m i c d i s c o u n t h a s b e e n all b u t f o r g o t t e n a n d m a n y a c a d e m i c b o o k s are n o w s o l d at d i s c o u n t s c l o s e r t o c o n s u m e r d i s c o u n t s .

C o n t r i b u t o r s t o S T M j o u r n a l s get n o r o y a l t i e s at all. A d v a n c e s against r o y a l t i e s are a feature o f the c o n s u m e r m a r k e t . T h i s reflects the fact that a u t h o r s with a s t r o n g selling potential are a s c a r c e c o m m o d i t y a n d p u b l i s h e r s w h o are n o t p r e p a r e d t o p a y a d v a n c e s d o n o t attract talent. O u t s i d e c o n ­ s u m e r p u b l i s h i n g , p e o p l e t e n d n o t t o b u y a b o o k o n the s t r e n g t h o f the a u t h o r ' s n a m e a l o n e a n d a u t h o r s are t h e r e f o r e in a m u c h w e a k e r p o s i t i o n to d e m a n d a d v a n c e s .

T h i s is a d o u b l e b i n d w h e n the b o o k s are r e t u r n e d t o the p u b l i s h e r t o be pulped. A n o t h e r a r e a o f c o n s u m e r p u b l i s h i n g w h e r e o v e r - p a y m e n t is c o m m o n is first n o v e l p u b l i s h i n g . T h i s reflects the fact that m a n y p u b l i s h e r s are n o w a l m o s t e n t i r e l y d e p e n d e n t o n a g e n t s t o p r o v i d e t h e m w i t h n e w talent, as it is n o l o n g e r cost effective t o p a y s o m e o n e t o s p e n d their t i m e sifting t h r o u g h the slush p i l e o f u n s o l i c i t e d scripts f o r s o m e t h i n g p u b l i s h a b l e .

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